The Marketing System Overview · Peptide Associates

A practical map of how the launch sequence, the ready-to-run campaign Plays, and the clinic asset portal fit together — so any staff member can find the right asset, say the right words, and move a new lead toward a booked scan.

What you’ll learn

By the end you will be able to name the four parts of the marketing system and explain, in one sentence each, what they do.
By the end you will be able to walk a new lead through the launch sequence from first ad to booked scan to consultation.
By the end you will be able to open the right asset in the clinic portal for any common situation, and use the copy exactly as written.
By the end you will be able to speak about the Triple-G Method to a prospective patient in fully compliant language, word for word.

Why this module exists

Every partner clinic delivering the Triple-G Method gets the same thing the flagship clinic uses: a complete, ready-to-run marketing system, already built and already reviewed for compliance. You do not have to write ads, design a landing page, or figure out what to email a new lead. It is done. Your job is to run the plays and keep the language clean.

This module gives you the map. It explains the four moving parts, shows how a stranger becomes a booked scan, and tells you exactly which asset to reach for and what to say. Read it once all the way through, then keep it open as a reference.

One ground rule before anything else. Everything in this system is education and lifestyle guidance, not medical advice or diagnosis. When a question turns clinical, your line is simple: that is general education, and your clinical team personalizes it for you. We will give you the exact words later in this module.

The four parts of the system

The marketing system has four parts. If you can name these four and say what each does, you understand the system.

The Launch Sequence — the path a person travels from never having heard of you to sitting in a consultation. It is the same path every time, so everyone on the team can support it the same way.
The Plays — ready-to-run campaigns you can turn on. The flagship is the Triple-G Toolkit campaign. Alongside it sits a library of seasonal and audience-specific Plays — for example, a Body Scan Challenge, a Midlife Metabolic Reset, or a Not Another Diet angle. Each Play is a complete kit, not a single ad.
The Asset Portal — your clinic's private library of every finished piece: the landing page, the ad creatives and copy bank, the patient toolkit guide, the email nurture sequence, and the booking page. This is where you go to grab something ready to use.
The Command Center — the one-page launch plan inside the portal that ties a Play together: the funnel, the audience, the budget tiers, the asset map, the numbers to watch, and a step-by-step launch checklist.

The Launch Sequence, step by step

Every Play moves a person through the same five stages. Knowing this sequence is what lets the front desk, a coach, and a provider all push in the same direction.

Stage 1 — The ad. A Meta or Instagram ad stops the scroll and names the problem the person is living with. Several angles run at once so we can find the one that resonates.
Stage 2 — The landing page. The ad sends them to one page that explains the Triple-G Toolkit and presents one clear next step.
Stage 3 — The booked scan. The single action we want is for them to reserve the complimentary body-composition scan. This is the conversion moment for marketing.
Stage 4 — The consultation. They come in, get the scan, and sit down with the clinical team for a plan built around them. This is where trust is earned.
Stage 5 — Enrollment in the Triple-G Method. With a personalized plan in hand, they begin their 20-week journey through the five phases. Always paired with the reminder that individual results vary.

The entry point: the complimentary body-composition scan

The whole sequence is built scan-first. The single thing we ask a new person to do is book the complimentary body-composition scan. It is a low-pressure, concrete, valuable first step: it shows fat, lean muscle, and visceral fat, not just a number on a scale. That is the offer in every ad, every email, and on the landing page.

For staff this is freeing, because you only ever have one goal in a marketing conversation: help them book the scan. You are not selling the program on the phone. You are not quoting anything. You are getting them in the door for the scan.

On cost, hold one line and only this line. Program details are discussed privately with the clinical team at the visit, because the plan is built around the individual. Never quote, estimate, or hint at a program price — not on the phone, not in a text, not in a comment reply. The scan itself is presented as complimentary for new patients; that is the only thing you ever say about cost out loud.

How a Play is built (and why you never start from scratch)

A Play is a complete campaign kit. Open the flagship Triple-G Toolkit Play in your portal and you will find every one of these pieces already finished and already compliant.

Landing page — the one conversion page every ad points to. It explains the three-step toolkit and drives the scan booking.
Ad creatives and copy bank — a set of on-brand images sized for feed and stories, plus several copy angles with primary text, headlines, and descriptions. Each has a one-click copy button. You rotate angles to find the one that performs best.
Patient toolkit guide — a print-ready PDF lead magnet you can hand out or send. Use it at the front desk, in follow-up, and at community events.
Email nurture sequence — a three-email series that goes out automatically once a lead comes in: welcome and deliver, how it works, and a gentle nudge to book the scan.
Booking page — the scan reservation flow itself.
Command Center page — the launch plan that connects all of the above: funnel, audience, budget tiers, the numbers to watch, and the launch checklist.

What to open, when — the Asset Portal in practice

Think of the portal as your shelf of finished tools. Here is the right tool for the common moments in a clinic day. When you use written copy from the portal, use it exactly as written — it has already been reviewed word for word.

A new lead just came in — confirm the three-email nurture sequence and the same-day text follow-up are firing. Do not improvise a different message.
Someone calls asking about the toolkit they saw online — pull up the landing page so you are describing exactly what they read, and guide them to book the scan.
A walk-in or community-event contact wants something to take home — hand them the patient toolkit guide PDF.
You are launching or refreshing a campaign — open the Command Center and work the launch checklist top to bottom.
Someone asks whether this is an injection or a prescription program — use the scripts in the next section, which match the language on every asset.

The numbers to watch

You do not need to be a marketer to help the clinic read its own results. The Command Center tracks four numbers, and the whole team can influence them.

Cost per lead — what it costs to get one person to raise their hand. Marketing owns this one; aim low, and judge it only after enough leads have come in, not on day one.
Booked-scan rate — the share of leads who actually book the scan. The front desk and follow-up texts move this number most.
Show rate — the share of booked scans who actually show up. Reminder calls and texts protect this.
Enroll rate — the share of consultations that begin the program. This is earned by the clinical team and the quality of the scan-and-plan conversation.

Compliance is the product — never bend it

Patients will copy the words we use. That is why every asset is written to one standard, and why you must hold that standard in every live conversation. A single careless phrase can undo a clinic's credibility.

Name it only as Triple-G (GLP-3), the Triple-G peptide, or Triple-G. Never use any brand or product name from the wider weight-management category, and never compare Triple-G to one by name.
Never use the prohibited words drug, medication, medicine, prescription, Rx, or dose/dosing. Instead say your Triple-G protocol or your weekly support. Triple-G is a non-prescription, physician-guided, nutritional-support peptide.
Always pair any mention of outcomes with individual results vary. Never promise a number of pounds, a percentage, or a timeframe-to-result. Never invent statistics, study figures, patient counts, or testimonials.
Never state or imply a program price. Program details are discussed privately at the visit. The scan is complimentary for new patients.
When a question turns clinical, frame it as general education and point them to their care team. You guide lifestyle and logistics; the clinical team personalizes the rest.

Say it like this · Front desk — inbound call from someone who saw the ad

Thanks so much for calling. I would love to get you set up.

The best first step is our complimentary body-composition scan. It takes about a minute to reserve, and it shows you exactly where you stand — your fat, your lean muscle, and your visceral fat — not just a number on the scale.

From there you will sit down with our clinical team and they will build a plan around you. Individual results vary, so the plan is always personalized to your body and your goals.

Can I get that scan reserved for you right now?

Say it like this · If a patient asks whether this is an injection or the same as a brand they have seen

I hear you — a lot of people ask that.

Triple-G is a non-prescription, physician-guided peptide protocol. It is not a prescription program, and it is designed to work with your body's own satiety signaling rather than override it.

Your provider personalizes everything to you at your visit. The easiest way to see what fits you is to start with the complimentary scan.

Say it like this · If a patient asks: 'Do I need a prescription for this?'

No — Triple-G (GLP-3) is a non-prescription, nutritional-support peptide.

Your plan is physician-guided, which simply means our clinical team oversees it and tailors it to you. It is not a prescription program.

Let's get your complimentary scan booked so the team can map out what fits you.

Say it like this · If a patient asks: 'How much weight will I lose, and how fast?'

That is the honest question everyone wants answered, and I want to be straight with you: individual results vary, so I cannot promise a number or a timeline.

What I can tell you is that the scan gives you a real baseline to measure from, and your clinical team builds the plan around your body and your goals across the five phases of the 20-week method.

The most reliable way to see what is realistic for you is to start with the scan. Want me to reserve it?

Say it like this · If a patient asks: 'What does the program cost?'

Great question, and I want to make sure you get the right answer — program details are something your clinical team goes over with you privately at your visit, because everything is built around your personalized plan.

The scan to get started is complimentary for new patients.

Let's get that scan on the calendar and the team will walk you through everything in person.

Say it like this · Coach or front desk — a clinical question you should not answer

That is a really good question, and it is exactly the kind of thing your clinical team personalizes for you.

What I share is the general education and the day-to-day support — the nutrition, movement, and accountability side.

Let me make a note so your provider covers that at your check-in. I do not want to give you a generic answer when they can give you the one that fits you.

Checklist

Be able to name the four parts of the system: Launch Sequence, Plays, Asset Portal, Command Center.
Be able to recite the five stages of the launch sequence: ad, landing page, booked scan, consultation, enrollment.
Know that the one goal of every marketing conversation is to book the complimentary scan — nothing more.
Bookmark your clinic's Command Center page and know where each asset lives in the portal.
Use portal copy exactly as written; never improvise a new message for a lead.
Memorize the always/never language list and the six scripts above; role-play the top three with your team this week.
Never quote or hint at a program price — hold the line: program details are discussed privately at the visit.
Always pair any outcome talk with 'individual results vary.'
When a question turns clinical, route it to the care team using the framing script.

Key takeaways

The marketing system has four parts — the Launch Sequence, the Plays, the Asset Portal, and the Command Center — and everything is already built and pre-reviewed for compliance.
Every Play moves a person through one path: ad, landing page, booked scan, consultation, enrollment. The whole team can push in the same direction once they know it.
The system is scan-first: your single goal in any marketing conversation is to help the person book the complimentary body-composition scan.
Patients copy the words you use — so name it only Triple-G (GLP-3), never say drug or prescription or dosing, never quote or imply a price, and always pair outcomes with 'individual results vary.'
When a question turns clinical, it is general education and you route it to the care team; you own lifestyle, logistics, and getting them in the door.

Educational content only — not medical advice, diagnosis, or treatment. The Triple-G (GLP-3) protocol is a non-prescription, physician-guided nutritional-support program; it is not a drug or medication. Individual results vary; no outcome is guaranteed. A clinical team personalizes every recommendation.

Updates your team’s training progress.